The customer is King, like never before! There is no denying the fact that we are now living in the times when enhancing customer experience (CX) is the key to retaining loyalty and boosting sales & productivity, irrespective of the industry or sector. A McKinsey research reveals that “improving the customer experience has increased sales revenues by 2 to 7 percent and profitability by 1 to 2 percent.”
As per a Gartner survey, “Adding value in customer service interactions can lead to new revenue streams while also protecting existing ones. As a result, strategies that focus on enhancing value are prevalent and growing. 82% of organizations either have or plan to implement a value enhancement strategy.”