About Us

What We Do

Simply put, we make products that solve real problems of people around us. At Asti we are committed to creating solutions that simplify the lives of our customers and clients by using the power of technology and ideas. We use the latest technologies in machine-to-machine communication like GPS, RFID, NFC and Bluetooth. The solutions being based on mobility allow the flexibility of access anytime anywhere, thereby making them truly customer friendly.

The unique tracking solutions designed by our team suit diverse customer needs. Our GPS school bus tracking system, Trakom ensures peace of mind for parents by tracking and updating them about the location of their children during their commute or in the school premises. Imprint Salesforce tracking system gives a great tool in the hands of Sales Managers and professionals to improve their productivity and helps them attain their highest potential.

Our Transport Tracking solution uses technology to assure safer commute to employees and greater control to corporate companies to manage their fleet of vehicles. Smart communication ensures convenient communication between parents, mentors and students.

Our Mission

  • Our endeavour is to create a team dedicated to exploring latest technologies for creating simple yet effective solutions.
  • It is our mission to create happier and satisfied clients who consider us as partners in their growth. We ensure this through constant feedback and inputs from our customers.

Our Values

  • Responsibility towards our clients is one of our greatest values – we do everything to ensure that our customers derive maximum benefits from our solutions.
  • An eye for detail in all our efforts ensures that we design and deliver high value products with great user experience.
  • Commitment to innovation and encouraging new ideas is the cornerstone of our philosophy.

Why Us?

You can trust us to solve your biggest problems with simple, robust and user friendly solutions, which are specially designed to give better customer experience, cut costs and quickly improve operational efficiency.


Mahendra Pratap CEO

Mahendra is passionate about ideating and incubating ideas to new products and commercial enterprise opportunities. As a serial entrepreneur, he enjoys interacting with original thinkers and also mentors several other entrepreneurs.
He has a B. Tech degree from IIT Kanpur and has 20+ years of industry experience working at multiple leadership levels with top-notch organizations.

Sunity Choudhary COO

Sunity Choudhary , Co-Founder and COO , has been in product development for close to 17 years. She spent a lot of time working in the USA, the UK and Belgium. She is very passionate about innovation and technology. Currently Heads key technology efforts and initiatives with Asti.
Her 11 year stint in Finacle and other groups at Infosys Technologies brings not only a sound product development aspect but also deep program management experience and process consciousness to her technical profile

Sonal Malhotra Vice President

Sonal Malhotra, VP -Seasoned professional with experience in all aspects of Business Analysis, Business Development, Account Management and contract management. Go- Getter by nature, results-driven and Business Development Professional with a record of success at driving and generating incremental revenue and profits.

Mandeep Singh Product Architect

Mandeep Singh, Product Architect with vase experience in product development, designing methodology and research. Dedicated, ambitious, result driven leader and thoughtful individual. He is great in dealing with difficult situations and a fantastic problem solver.

Rajneesh Ahuja Mentor

Rajneesh has 20+ years of professional experience in the areas of IT and Analytics which includes Consulting, Product Development, Program Management, Business Development and Operations. He has several years of experience in engaging with global clients across different industry verticals including BFSI, Retail, CPG, Automotive and Airports and also with several startups from their early stages. He is passionate about helping enterprises solve high impact business problems using data and technology. Rajneesh holds a MBA from IIM, Bangalore and a B. Tech from IIT, Kanpur.

Nitin Yadav Mentor

Nitin is the technology mentor at IMPRINT AI LLC. Backed by more than 16 years of experience, Nitin's passion for technology and innovation has helped the company envision cutting edge achievements in industry. He has worked in various technology-based startups and MNCs like Microsoft, Talisma, Here at various roles including top management roles in US and India.

Bhushan Patil Mentor

Bhushan’s unmatched passion for new technologies and ideas gives the requisite thrust to the team to explore, innovate and deliver at all times. He is partner at VC firm Multiply Ventures. He has a rich and varied experience that includes prestigious appointments like President Paytm & Director Alibaba International Business.

Abhijeet Singh Mentor

Abhijeet has worked in the financial industry for over 15 years. He has a keen eye for innovations that increase efficiency and improve business productivity. During his tenure in the financial markets, Abhijeet identified several inefficiencies in the markets and created tools and solutions to profit from those inefficiencies. Abhijeet holds Masters in Finance from London School of Economics, UK and B-Tech from IIT, Kanpur.


Punit has over 20 years of rich experience in Mechanical and IT industry. He has set up two start ups and mentored several budding entrepreneurs. He has conceived and delivered state of the art products for multiple countries. His interests include Product Management, Business Strategy, Business Networking and Delivery Processes Consultancy. Earlier he has worked for manufacturing and IT giants. He is graduate form IIT-Kanpur and PG in management from NMIMS Mumbai.

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